EFFECTIVE DATE

Friday, 31 December 2022

  1. BETA PRODUCT

    The Pestel App is currently in beta testing phase as a "Beta Product". Subject to these terms, Authentic Evidence Limited hereby grants you a personal, non-exclusive, non-transferable, and revocable license to use the Beta Product. Your license will be valid only during the time that you are an active participant in the development and testing of the Beta Product. Your license is solely for the purposes of testing and evaluating the Beta Product to assist Authentic Evidence Limited in the completion of its development, and not for any commercial purpose or use during the (“Beta Testing Period”). You agree not to modify, decompile, reverse engineer, rent, lease, loan, transfer, or make copies of the Beta Product. You also agree not to copy any software code, data, or other tangible objects which are provided to you hereunder.

  2. Beta Testing Period

    The Beta Testing Period for the Beta Product shall last for 6 months from the Effective Date.

  3. Acknowledgment of Beta Product

    You acknowledge and agree that:

    • this is a Beta Product and is not an official product and has not been commercially released for sale by Authentic Evidence Limited;
    • the Beta Product is not in its final and may not operate properly, or be fully functional;
    • the Beta Product may contain errors, design flaws, or other problems;
    • it may not be possible to make the Beta Product fully functional;
    • the information obtained using the Beta Product may not be accurate and may not accurately correspond to information extracted from any database or other source;
    • use of the Beta Product may result in unexpected results, unpredictable losses, and unpredictable damages;
    • Authentic Evidence Limited is under no obligation to release a commercial version of the Beta Product; and
    • Authentic Evidence Limited has the right to unilaterally abandon development of the Beta Product, at any time and without any obligation or liability to you.
    • You agree that you are responsible for protecting your data and information that is loaded, stored, retrieved, extracted, transformed, or otherwise processed by the Beta Product.

  4. Warranty

    The Beta Product is a product of Authentic Evidence Limited and MAY CONTAIN ERRORS AND IS PROVIDED FOR LIMITED EVALUATION ONLY. The Beta Product is a product of Authentic Evidence Limited and all materials are provided “as-is” WITHOUT WARRANTY OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. Authentic Evidence Limited disclaims all warranties, express or implied, including but not limited to any warranty of merchantability, fitness for a particular purpose or non-infringement and any warranties arising out of course of dealing or usage in trade.

  5. Limitation of Liability

    IN NO EVENT SHALL Authentic Evidence Limited BE LIABLE TO YOU OR ANY OTHER PARTY FOR DAMAGES OF ANY KIND ARISING FROM the USE OF THE BETA PRODUCT AND/OR supporting SOFTWARE, WHETHER RESULTING FROM A TORT (INCLUDING NEGLIGENCE), BREACH OF CONTRACT, WARRANTY OR OTHER FORM OF ACTION, INCLUDING BUT NOT LIMITED TO DIRECT, INDIRECT, SPECIAL, INCIDENTAL AND CONSEQUENTIAL DAMAGES, OF ANY KIND ARISING IN ANY WAY OUT OF THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. THE PARTIES AGREE THAT THE FOREGOING LIMITATION OF LIABILITY IS MATERIAL TO THESE TERMS.

  6. Feedback

    You agree to provide feedback to Authentic Evidence Limited regarding the operation or use of the Beta Product when it is requested. This may include participating in telephone interviews, maintaining a record of problems or errors, providing suggestions and ideas, and responding to written surveys or emails that may be provided by Authentic Evidence Limited. If an issue requires examination of the Authentic Evidence Limited Materials provided by Authentic Evidence Limited you will provide feedback to Authentic Evidence Limited within 48 hours of receiving the request. You acknowledge and agree that Authentic Evidence Limited may use, disclose, reproduce, license, distribute and otherwise commercialise such feedback. You hereby grant to Authentic Evidence Limited all required licenses in your feedback and the associated intellectual property rights to allow Authentic Evidence Limited to carry out these rights. Authentic Evidence Limited may at any time during the term of the Beta Test, upon reasonable written notice audit your use of the Authentic Evidence Limited Materials as reasonably necessary to confirm that you are using the Authentic Evidence Limited Materials in accordance with these Terms.

  7. Data Privacy

    For purposes of this Beta Test, you agree to allow Authentic Evidence Limited and its employees to contact you using the personal data you have provided, such as your name, email address, and telephone numbers. Authentic Evidence Limited may store or share this personal data with Authentic Evidence Limited employees and Google in order to communicate with you. Authentic Evidence Limited may use, collect, or store information generated from your testing and use of the Authentic Evidence Limited content being provided to you under this Agreement. Authentic Evidence Limited may disclose, share, redistribute, or publish such Usage Data. You understand and agree that personal contact information and Usage Data will be transferred and stored on servers owned and operated by Google, subject to their terms of service with authentic Evidence Limited. You further agree to be bound by the Privacy Policy of Authentic Evidence Limited. Click here to read privacy policy.

    You agree to provide certain user data (including but not limited to user name, email address, and account information) for the Beta Product. Authentic Evidence Limited shall be allowed to use such data and share such data with Authentic Evidence Limited partners for the purposes of testing and development. Further, you shall provide feedback to Authentic Evidence Limited concerning the functionality and performance of the Beta Product from time to time as reasonably requested by Authentic Evidence Limited, including, without limitation, identifying potential errors and improvements. You may also be invited to complete surveys regarding the Beta Product. Feedback provided to Authentic Evidence Limited through any of the foregoing methods in connection with the Beta Product may be used by Authentic Evidence Limited and its partners to improve or enhance the Pestel App products, services and/or features and, accordingly, Authentic Evidence Limited shall have a non-exclusive, perpetual, irrevocable, royalty free, worldwide right and license to use, reproduce, disclose, sublicense, distribute, modify and otherwise monetise such feedback without restriction. You acknowledge that you have read Authentic Evidence Limited’s Product Privacy Policy, which can be found at www.authenticevidence.com by clicking the “Privacy Statement" link on the homepage.

  8. Termination

    The Beta Test shall expire within 6 months from the "Effective Date" at the top of this page. Either party may terminate the Beta Test before the end of your participation in the Authentic Evidence Limited Beta Test for any reason or no reason upon written notice to the other party. The Beta Test will automatically terminate upon any breach by you of any of your obligations hereunder including breach of confidentiality obligations. Your breach of any of your obligations under these Terms may result in your immediate removal from the Authentic Evidence Limited Beta Test(s). Upon request from Authentic Evidence Limited, you will deliver to Authentic Evidence Limited, or otherwise make available for pick-up by Authentic Evidence Limited at your premises, the Beta Product and Authentic Evidence Limited Materials and any other tangible Authentic Evidence Limited property.

  9. Changes to Terms and Conditions

    We may update the Terms from time to time by publishing a new version here at www.authenticevidence.com/terms-and-conditions. If we make changes to these Terms and Conditions, we will post the revised version here and update the “Effective Date” date at the top of this page. We encourage all visitors to our Pestel App to check regularly for any such changes.

About Authentic Evidence Limited

Our Apps and Websites are owned and operated by Authentic Evidence Limited (“Authentic Evidence”, “we”, “us” or “our”). We are a company registered in England and Wales under registration number 09780557. Our registered office and principal place of business is at 278 Northfield Avenue, London, England, W5 4U. You can contact us by (a) post, to 278 Northfield Avenue, London, England, W5 4UB, (b) email, using the following email address: info@authenticevidence.com, or pestel.app.test@gmail.com, which is exclusively being used to test the prototype of the Pestel App.

DATA COMPLIANCE MANAGER

You can contact our Data Compliance Manager in writing using the following contact details: compliance@authenticevidence.com. The tasks of our Data Compliance Manager include (for example) monitoring our compliance with applicable data protection laws and acting as contact for individuals whose data is processed by us. If you have any questions about anything to do with the Privacy Statement within these Terms and Conditions, our data processes and practices or simply to exercise your privacy rights, please contact our Data Compliance Manager using the contact details above.

Guiding Principles

The Pestel App has been designed and developed by Brian Greig who is an employee of Authentic Evidence Limited. The app has been designed with the intention to make it easier to access publicly available data on companies. All data within the app has been categorised into Political, Economical, Social, Technological, Environmental, and Legal dimensions in order to promote the PESTEL analysis of businesses in accordance with the PESTEL framework, which is a popular data analysis framework in macroeconomic research.

The Pestel App is governed by the following guiding principles:

  • Promote awareness of PESTEL data. We believe that publicly available data on companies is a key driver of research and development dedicated to improving political stability, economic prosperity, social unity, technological progress, and environmental sustainability. We also believe that legal systems define the minimum standards of corporate governance, ethics, and risk management. For this reason, we make every effort to describe how performance metrics are defined in accordance with internationally recognised regulations, accounting standards, and rules with a view to raising the legal minimum standards corporate governance, ethics, and risk management.
  • Protect intellectual property rights and data privacy. We believe companies have a right to privacy and a right to protect their intellectual property rights. We do not request companies to disclose any information that is not in the public domain and we will not publish any data that is not in the public domain.
  • Provide objective rankings of companies. We believe all models are inherently biased, subjective, and open to manipulation through conflicts of interests and moral hazards. In the event that models are created to support informed decision making, we believe it is important to disclose the structure of analytical models in order to give people information to reverse engineer the inputs and outputs of models in order to gain confidence in the objectivity of any analysis on companies and their performance.
  • Minimise bias and highlight challenges with corporate transparency. We will always priortise analytical models that generate minimum biased statistics. In the event that companies make errors in recording data, which have the potential to create biases we will highlight the facts to them on a best efforts basis. In the event that a company does not correct any errors, we reserve the right to highlight that a company is potentially misleading the public.
  • Respect the right to privacy. While we encourage the publication of data to support innovation, we also respect the right to privacy for companies to protect their intellectual property rights and competitive advantages.
  • Beta testing phase is provided free of charge. We are providing free access to the Pestel App during beta testing as we seek to find a commercial models to finance innovations in data acqusition, computing infrastructure, and Industrial Internet of Things (IIoT) sensors that can be used to measure pollution in real-time.